Making your message “stick.”
Picked up this book half a year ago and can’t put it down. A must read for anyone interested in how to capture an audience.
“ A lie can get halfway around the world before the truth can even get its boots on.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”
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I have travelled and lived across many countries and met many great people during those travels that have all shared wonderful stories and experiences with me. » read more
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