Can we get the best of both worlds? Sales, Marketing and the great divide.

Posted on September 4, 2007 
Filed Under Sales and Marketing

Hello and welcome to my personal blog.

This is my first post and I am excited that finally I have my very own personal blog. In this blog I’ll cover topics about sales and marketing, both on- and offline.

If you’re in sales you will be able to identify with many of the issues to come ranging from understanding your client’s buying reasons (unique selling points are a thing of the past), creating and claiming customer perceived value, and closing the deal.

Marketers will finally understand why half of all sales people don’t use the marketing tools provided. “What’s wrong with my presentation? It’s all about how great we are!” Customer focus anybody? Also, expect to find articles about:

Have you taken your business online and had your nephew create a stunning website (at a special family rate of course)? Sure your sales numbers have now sky rocketed, right? If not, then you might ask yourself why people are not finding their way to your website. Where do you start? As a sales and business development manager at one of Holland and Belgium’s leading Search Engine Marketing agencies I look forward to sharing - and receiving - some of the best (and worst) practices in the field. Please be sure to subscribe to our feed and keep yourself updated. Lots to blog about!

Soon,

Rob

Comments

8 Responses to “Can we get the best of both worlds? Sales, Marketing and the great divide.”

  1. Hans on September 5th, 2007 10:11

    Nou Rob, je staat er lekker mooi op met je George Michaelbaardje ;-)

  2. Karla on September 5th, 2007 11:21

    Wow! I am happy I stumbled upon this site. I am excited to read more about sales skills and marketing. Good stuff!

  3. Britt Janssen on September 5th, 2007 11:23

    Hi Rob,

    Very interesting introduction…we are always looking for better ways to approach and assist customers regarding their needs. Could you blog on urgency? How do we get our customers to react more quickly?

    Thanks,

    Britt

  4. Rob on September 5th, 2007 12:23

    Hi Britt and Karla,

    Great you found the way to my blog!
    I am definitely planning on covering urgency as well as other interesting sales skills in this blog. So keep coming for more!
    :)

  5. Eva on September 6th, 2007 8:13

    Hey Rob

    Great site, interested reading ‘the value of your solution.’ Breaking down the value and turning it around… can they afford not to do it? Always good to remind ourselves to approach cost from this perspective. Looking forward to your next topics!

    Cheers

    Eva

  6. Geert Bogaert on September 6th, 2007 9:35

    Grats with your personal blog, Rob.

    I’ll be following robelings.com with a close eye and give my opinion whenever i think it might add some value or when i can question something you wrote.

    Try and uphold a bird-eye view when discussing the inner workings of sales & marketing. If i may give another piece of advice; try to include a touch of operational approach too, coz those guys need to make the miracles come true that marketing & sales promise their prospects.

    I’m sure th blog will be great!

    Sincerely
    Geert

  7. Rob on September 6th, 2007 11:52

    @ Eva
    True, lead with value and the deal will close itself. Key is to carefully craft the questions you ask in order to uncover the client’s problems, needs or goals.

    @ Geert
    Definitely planning on covering customer service/retention. Is that what you mean by the “operational” aspect of delivering value? The customer focused enterprise will understand the importance of bringing the voice of the customer into the organization. Soon to come.

  8. Melina on December 21st, 2007 5:09

    very interesting. i’m adding in RSS Reader

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