“You can yell all you want!”
When the internet started to really catch on 10 yrs ago there was lots of excitement among sales and marketing professionals. All they used to do to make a living is yell at complete strangers all day and hope that someone would hear us and send us money. If you yelled at enough strangers someone would eventually buy your product, right?
Then the internet came along and we all thought, “Great! Now we can yell even more.” Have a website and you can yell all day, and night. Except, the internet would prove to be the worst medium for yelling at people. People can ignore you much easier. “You can yell all you want, but unless I give you permission I won’t hear you.”
What’s more is that if people like what they hear or see, they will go and tell all their friends about it, too. Do a search for “iPod” and see the number of pages talking about the iPod that were mostly created by people other than Apple. Isn’t that great?
But like all things, with this opportunity comes a threat as well. When customers are looking for you, how can you make sure that what they find is what you want them to find? This brings us to Search Engine Reputation Management. In my next post I will offer some insights on how to improve your results in search engines.
Interview BNR Nieuwsradio featuring myself on Search Marketing
For our Dutch readers/listeners, this is an interview aired in June 2007 following our presentation on 
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I have travelled and lived across many countries and met many great people during those travels that have all shared wonderful stories and experiences with me. » read more
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