Can we get the best of both worlds? Sales, Marketing and the great divide.
Posted on September 4, 2007
Filed Under Sales and Marketing | 8 Comments
Hello and welcome to my personal blog.
This is my first post and I am excited that finally I have my very own personal blog. In this blog I’ll cover topics about sales and marketing, both on- and offline.
If you’re in sales you will be able to identify with many of the issues to come ranging from understanding your client’s buying reasons (unique selling points are a thing of the past), creating and claiming customer perceived value, and closing the deal.
Marketers will finally understand why half of all sales people don’t use the marketing tools provided. “What’s wrong with my presentation? It’s all about how great we are!” Customer focus anybody? Also, expect to find articles about:
- What is the value of your solution (is there a problem?),
- What makes a great sales person (and why Johnny can’t sell),
- Why does marketing not understand what sales needs, and
- How can I turn my prospects into customers?
Have you taken your business online and had your nephew create a stunning website (at a special family rate of course)? Sure your sales numbers have now sky rocketed, right? If not, then you might ask yourself why people are not finding their way to your website. Where do you start? As a sales and business development manager at one of Holland and Belgium’s leading Search Engine Marketing agencies I look forward to sharing - and receiving - some of the best (and worst) practices in the field. Please be sure to subscribe to our feed and keep yourself updated. Lots to blog about!
Soon,
Rob