“You can yell all you want!”

Posted on October 29, 2007 
Filed Under Search Marketing, Uncategorized

When the internet started to really catch on 10 yrs ago there was lots of excitement among sales and marketing professionals. All they used to do to make a living is yell at complete strangers all day and hope that someone would hear us and send us money. If you yelled at enough strangers someone would eventually buy your product, right?  

Then the internet came along and we all thought, “Great! Now we can yell even more.” Have a website and you can yell all day, and night. Except, the internet would prove to be the worst medium for yelling at people. People can ignore you much easier. “You can yell all you want, but unless I give you permission I won’t hear you.”  

What’s more is that if people like what they hear or see, they will go and tell all their friends about it, too. Do a search for “iPod” and see the number of pages talking about the iPod that were mostly created by people other than Apple. Isn’t that great?

But like all things, with this opportunity comes a threat as well. When customers are looking for you, how can you make sure that what they find is what you want them to find? This brings us to Search Engine Reputation Management. In my next post I will offer some insights on how to improve your results in search engines.

Comments

5 Responses to ““You can yell all you want!””

  1. Search Engine Marketing » “You can yell all you want!” on October 30th, 2007 1:39

    […] Rob Elings wrote an interesting post today on â

  2. Karla on November 3rd, 2007 23:53

    Interesting!

  3. Shane Gibson on March 12th, 2008 3:03

    Yelling… the yellers are out in full force still, in the form of spam, 800 word landing pages, and blog spam. I think it should be pretty simple. People won’t buy from you to help you make money or succeed… they buy stuff that will help them.

    Find a way to help (entertain, solve a problem, make something easier, help them belong etc.) enough people and you’ll help yourself. My most popular page on one of my sites is a simple page that links to 4 free leadership assessments that people can download for personal use…. go figure. ;)

  4. Rob on March 12th, 2008 10:41

    Thanks Shane, yes they are still out there.

    But fortunately they give us a chance to differentiate ourselves by listening crefully to customers’ needs and goals and position our proposition in terms that enchance and facilitate their business objectives.

    Love your blog, too.

  5. Theo E. on March 28th, 2008 17:41

    Good job Rob

    Th.M.E.
    www.echb.com

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